David Refaeli-Berman
Founder of EmailStrategist. A lifecycle and retention executive with more than two decades of experience turning customer data into revenue.
An operator, not an outside advisor.
For more than two decades I've built CRM, subscription, and omni-channel retention programs for major consumer brands, including Chewy, Amazon, Overstock, and Bed Bath & Beyond. Not as a consultant on the sidelines, but as an embedded operator accountable for a real share of company revenue through lifecycle channels.
That work spans nine-figure direct-to-consumer businesses, billion-dollar retail, and subscription-first brands across e-commerce and international markets. The throughline is the same everywhere: the email program is almost never short on effort, it's short on knowing which email is worth sending next.
The product version of that work.
EmailStrategist reads your Klaviyo history and hands you the highest-value emails you're not sending yet, each sized in dollars, built and staged as a draft for your review. It's the judgment I'd bring as your strategist, made fast and repeatable.
It's in early access, and I keep the group small on purpose. In your first weeks you work with me directly, not a support queue.
Is it safe to connect Klaviyo?
- Read-only. It can read your campaign and flow performance. It cannot send, edit, or delete anything in your account.
- No customer data stored. It works from your metrics, not your subscriber list. Names, emails, and phone numbers are never stored.
- Nothing ships without you. Built emails land as drafts for your review; nothing is pushed to Klaviyo on its own.
- Built by an operator. David Refaeli-Berman ran enterprise email at Chewy, Amazon, Overstock, and Bed Bath & Beyond.
See what's hiding in your email data.
Book a call and I'll walk your Klaviyo account live, ranked and built.
Book a call