You've got two minutes, not two hours. EmailStrategist reads your campaigns, flows, and Klaviyo history, then hands you a ranked list of what to do next, each move sized by time and revenue.
Built for lean in-house teams running serious email programs. Works with any ESP, best on Klaviyo.
Resend last year's Memorial Day winner to non-openers
One of your strongest sends of the year · segment ready
+$2,400
15 min
Fix the post-purchase flow that stops early
Most buyers never reach the upsell email
+$1,800
30 min
Approve next month's plan
14 sends mapped to your revenue goal, briefs drafted
+$6,500
5 min
Klaviyo shows you opens, clicks, and revenue.
EmailStrategist tells you what to do about them.
Which send, which segment, which flow to act on next, and what each one is worth.
Connect Klaviyo and EmailStrategist scores your whole program, then hands you the specific moves to make, each one sized in dollars.
Health score
78/100
Recoverable / mo
$4,200
Key findings
A top-revenue category hasn't been sent in 90+ days
HighYour best-performing layout appears in only 1 in 5 sends
HighYour post-purchase flow has no cross-sell step
MediumReactivate a dormant top-revenue category
Priority 1 · Low effort
Pre-seed your seasonal launch window
Priority 1 · Medium effort
Add a cross-sell step to your post-purchase flow
Priority 2 · Medium effort
Roll your best layout into more sends
Priority 2 · Low effort
Representative example of an EmailStrategist audit. Findings and figures are illustrative.
It's the strategy layer your team is missing, not a replacement for it. EmailStrategist surfaces the moves and sizes them. You stay in the driver's seat and decide what ships.
You know the playbook. Segments that convert, resends of last year's winners, briefs your designer doesn't hate. You just never get to it. The hours go to building sends and answering every question that lands in your inbox, and the work that would move the number sits on a list you never open.
"I don't have two hours to make sense of the numbers and put them in a pretty dashboard."
"I'm always behind on briefs, and I'm always getting in trouble."
EmailStrategist reads your campaigns, flows, and full history, then runs the three jobs a full strategy team would.
Every campaign scored, sorted, and benchmarked. It flags what's working, what's slipping, and risks like discount overuse or list decay before they cost you margin.
The moves you're missing, each one sized by revenue and ready to act on. Built on your data, not generic best practices.
Briefs drafted, flows suggested, ready to push to Klaviyo. It proposes the moves; you stay in the driver's seat and ship.
Straight answers
Not
We surface the moves worth making. You decide what ships. Your team still runs the program, now with a ranked plan instead of a guess.
Not
Prompt tools start from an empty box. EmailStrategist starts from years of your real data: what converted, for whom, and what it earned. No output you have to fix.
Not
Dashboards tell you what happened. EmailStrategist tells you what to do next, and what it's worth if you do it.
Early results
Jodi was sending sporadically, with no real plan. EmailStrategist gave her a ranked list of what to send, who to send it to, and what each move was worth. In 30 days, her email revenue passed anything in the prior year.
Before
Sporadic sends, no plan
After
A ranked plan, sized by revenue
~4x
its trailing-12-month average email revenue
2.5x
the month right before
First 30 days after connecting EmailStrategist. Growth shown as multiples of prior email revenue. Outcomes vary by brand, list size, and sending cadence.
EmailStrategist was built by a retention marketer who spent 20 years running enterprise email programs at Chewy, Amazon, Overstock, and Bed Bath & Beyond. Those teams had dedicated analysts and months of runway. EmailStrategist runs the same frameworks in hours, for the one or two person team doing that job with a fraction of the resources.
David Refaeli
Founder, EmailStrategist.ai
Link Klaviyo. EmailStrategist pulls in your campaign and flow history and gets to work.
Your campaigns scored. Your gaps found. Every move tied to a dollar amount and a time estimate.
Use the built-in strategies and briefs to move fast, or take the insights and run your own playbook.
Connect Klaviyo. In one session, get your ranked list of what to send next, each move sized by revenue.
For some teams, it covers the strategy work they were about to hire a freelancer for, and gives you a plan you can take to leadership before you ship.
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We're onboarding a small group of brands into early access right now. You get the tool, plus David working directly with you in the first weeks.